Last updated: August 2026

This Privacy Policy explains how TMB Commerce LLC, doing business as Elaine New York ("we", "us", "our"), collects, uses, discloses and protects your personal information when you visit elainenewyork.com or make a purchase from us.

Our website uses SSL/TLS encryption to protect the transmission of personal information and other confidential content. You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser bar.

1. Information We Collect

Information you provide to us. When you place an order, create an account, subscribe to our newsletter or contact us, we collect information such as your name, email address, shipping and billing address, phone number and payment details.

Information collected automatically. When you visit our website, we automatically collect certain information that your browser transmits to our server, including:

• The pages you visit on our site
• Date and time of access
• Amount of data transferred
• The source or referral from which you reached our site
• Browser type and version
• Operating system
• IP address

We use this information to maintain the stability, security and functionality of our website. We reserve the right to review server log files retrospectively where there are concrete indications of unlawful use.

2. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, enable certain functions and improve your experience. Cookies are small text files stored on your device.

Session cookies are deleted when you close your browser. Persistent cookies remain on your device and allow us or our partners to recognize your browser on a future visit. Persistent cookies are automatically deleted after a defined period, which varies by cookie.

Some cookies simplify the ordering process by saving settings, such as remembering the contents of your cart for a later visit. We may also work with advertising partners whose cookies may be stored on your device (third-party cookies).

You can set your browser to notify you when cookies are set, to accept them individually, or to block them entirely. Each browser handles cookie settings differently — check your browser's help menu for instructions. Please note that some functions of our website may not work correctly if cookies are disabled.

3. How We Use Your Information

We use the personal information we collect to:

• Process, fulfill and deliver your orders
• Communicate with you about your order, including confirmations and shipping updates
• Respond to your questions and provide customer support
• Send you marketing communications where you have consented or where permitted by law
• Detect, prevent and address fraud, abuse and security issues
• Improve our website, products and services
• Comply with our legal and tax obligations

4. Contacting Us

When you contact us by email or through a contact form, we collect the personal information you provide. This data is stored and used solely to respond to your inquiry and for the associated technical administration. Your data is deleted once your inquiry has been fully resolved, unless legal retention obligations require otherwise.

5. Customer Accounts and Order Processing

When you open a customer account or place an order, we collect and process the information shown in the relevant forms. You may request deletion of your customer account at any time by contacting us.

After your contract has been fully processed or your account deleted, your data will be restricted in accordance with tax and commercial retention periods and deleted after those periods expire, unless you have expressly consented to further use.

6. Email Marketing

If you subscribe to our email newsletter, we will send you information about our offers and products. The only required information is your email address.

We use a double opt-in process: after you sign up, we send a confirmation email and only begin sending newsletters once you confirm. At sign-up we store your IP address, date and time of registration to document your consent.

Every marketing email we send includes an unsubscribe link. You can withdraw your consent at any time by clicking that link or by contacting us at info@elainenewyork.com. Once you unsubscribe, your address is removed from our marketing list promptly. We comply with the CAN-SPAM Act.

7. SMS Communications

By providing your phone number and agreeing to receive text messages, you consent to receive recurring automated text messages from Elaine New York, including promotions, cart reminders, order updates and other relevant notifications.

Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us at info@elainenewyork.com.

We do not sell or share your SMS consent or opt-in status with third parties for their own marketing purposes. We share your phone number and consent information only with the service providers necessary to deliver the messages, such as our SMS platform and mobile carriers. Your data is stored securely and retained only as long as necessary to provide this service.

8. Order Fulfillment and Service Providers

To fulfill your order, we share the personal information necessary for delivery with the shipping and fulfillment partners handling your shipment, including our supplier and warehouse partners located in Asia and the carriers delivering to your address.

Payment information is transmitted to the payment processors handling your transaction. Depending on the payment method you select, this may include Shopify Payments, PayPal, Apple Pay, Google Pay or Shop Pay. We do not store full payment card numbers on our systems.

We also use service providers for website hosting (Shopify Inc.), analytics, email and SMS marketing, order tracking and customer support. These providers process personal information on our behalf and are contractually restricted from using it for their own purposes.

9. Review Requests

We may use your email address to send a one-time reminder inviting you to review your order, where you have given us your consent. You can withdraw this consent at any time by contacting us.

10. Social Media

Our website may include links or buttons to social media platforms including Facebook, Instagram, TikTok and Pinterest. These are implemented as standard HTML links, which means no connection is established with those platforms' servers until you actively click them. Once you click, the relevant platform's own privacy policy applies.

11. Advertising and Retargeting

We use advertising and retargeting services to show you relevant ads on other websites and platforms. These may include Google Ads, Meta (Facebook and Instagram) and TikTok.

These services use cookies and similar technologies to record that you visited our site or interacted with our ads, and to measure the effectiveness of our campaigns. The data collected is used to display advertising that is more relevant to you and to avoid showing you the same ad repeatedly.

You can opt out of interest-based advertising through the Digital Advertising Alliance at aboutads.info/choices, the Network Advertising Initiative at optout.networkadvertising.org, or through your browser and device settings.

12. Analytics

We use Google Analytics 4, a web analytics service provided by Google LLC, to understand how visitors use our website. Google Analytics uses cookies to analyze your use of the site and compile reports on website activity.

You can prevent Google Analytics from collecting your data by installing the browser add-on available at tools.google.com/dlpage/gaoptout, or by blocking cookies in your browser settings.

13. Your Privacy Rights

Depending on your state of residence, you may have some or all of the following rights regarding your personal information:

• Right to know — request confirmation of whether we process your personal information, and access to the specific pieces of personal information we have collected, the categories of information, the sources, the purposes, and the categories of third parties with whom we share it.
• Right to delete — request deletion of the personal information we have collected from you, subject to legal exceptions.
• Right to correct — request correction of inaccurate personal information.
• Right to opt out of sale or sharing — direct us not to sell or share your personal information for cross-context behavioral advertising.
• Right to limit use of sensitive personal information — where applicable.
• Right to data portability — receive a copy of your personal information in a portable format.
• Right to non-discrimination — we will not deny you goods or services, charge you different prices, or provide a different level of service because you exercised any of these rights.

To exercise any of these rights, email us at info@elainenewyork.com. We will verify your identity before processing your request, typically by confirming information associated with your account or order. You may designate an authorized agent to make a request on your behalf; we may require proof of that authorization.

We will respond within the timeframe required by applicable law. If we deny your request, we will explain why and you may appeal by replying to our response.

14. Do Not Sell or Share My Personal Information

We do not sell your personal information for money. However, our use of advertising and analytics cookies may be considered "sharing" or a "sale" of personal information under certain state privacy laws, because these technologies may allow third-party advertising partners to receive information about your activity on our site.

To opt out, email us at info@elainenewyork.com with the subject line "Do Not Sell or Share My Personal Information", or disable advertising cookies through your browser settings or the opt-out links listed in Section 11.

We also honor Global Privacy Control (GPC) signals where your browser transmits them.

15. Children's Privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under 13 years of age. If you believe a child under 13 has provided us with personal information, contact us at info@elainenewyork.com and we will delete it promptly.

16. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, to comply with our legal, tax and accounting obligations, to resolve disputes and to enforce our agreements. When information is no longer needed, it is deleted or anonymized.

17. Data Security

We use appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, misuse and alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

18. International Data Transfers

Because our fulfillment partners are located outside the United States, your personal information may be transferred to and processed in countries other than your own, including in Asia. We take steps to ensure that such transfers are subject to appropriate safeguards.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The updated version will be indicated by a revised "Last updated" date at the top of this page. We encourage you to review this policy periodically.

20. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact us at info@elainenewyork.com.

Company details
TMB Commerce LLC
30 N Gould St Ste R
Sheridan, WY 82801
United States